DESIGN
   

Identity 1 2 3 4 5
Capabilities/
Literature 1 2 3
Catalogs/
Brochures 1 2 3 4
Corporate Communications 1 2
  ADVERTISING
    Trade 1 2 3 4 5 6 7
Consumer 1 2
Corporate 1 2 3
  PROMOTION
    Packaging 1 2 3 4
Direct Mail 1 2 3 4 5
  INTERACTIVE
    Web 1 2 3 4
  EXHIBITS
    Trade Shows 1 2 3
CLIENT: Paradigm Systems, Inc.
PROJECT: Packaging for demo version of C++ software upgrade that was mailed to end-users to promote the new release.
PROMOTION
Good packaging must embody the brand, attract attention, communicate value, educate the consumer and close the sale. Effective direct mail must be a well-designed package, compact and modular so all components fit together to project a unified image. At Pear, we integrate all of these components to create successful packaging and direct mail.